SWOT Public Programs CommitteeReport
Internal Strengths and Weaknesses
- Scientific collection.
- New facility with great potential.
- Talented staff, including focused director, effective second and third tier managers, and strong volunteer corps.
- Tourist and binational location.
- Strong programming, especially binational focus and outreach efforts.
- No exhibits and building isn't finished-nothing for visitors to see.
- Inadequate funding, especially to finish building.
- Inadequate staff to accomplish numerous agendas, including grant writing.
- Corners cut in construction; poor circulation in building; disappointing temporary exhibition hall.
- Lack of parking and accessibility to Balboa Park in general.
Main Opportunities and Threats
- Technology offers new means of programming; convergence of portable, digital technologies.
- Outreach enables us to redefine the museum experience and audience.
- New sources of human capital in staff and volunteers.
- Economic downturn.
- National security, war, uncertain political situation.
- Competition for leisure time.
- T: Extreme weather turns away visitors; extreme hot/cold raises cost of doing business.
- O: Visitors may see the Museum as a refuge in bad weather.
- T: Potential downturn; threat of recession.
- T: Increasing energy instability and cost; decreasing energy availability.
- O: Lots of natural light in the new building; opportunity to become a model "green" operation.
- O: Four times the channels now at SDCOE-need content!
O: Advances in technology can enhance exhibits.
O: Distance learning can expand audience; video connection to schools and the website encourages visits and reinforces content afterwards.
- O: Technology enables us to archive our resources.
- O: Ability to engage high school students in helping with video production.
- T: Hard to predict what future technology will be.
- T: Need to make our content and experience unique from what's available on the Internet…an opportunity to emphasize the real thing.
- O: People desire social connectedness and the ability to interact with real things. The Museum can be positioned as a place to "hang out," regardless of current exhibit; a venue for meetings, concerts, food service.
- O: Military personnel may become a target audience.
- T: Aging volunteer force.
- T: People out of work.
- O: Early retirees and people looking for resume enhancement, networking, and/or service learning are a volunteer resource.
- T: Competition for leisure time (shopping, casinos, theme parks).
- O: Museum Store can become a shopping destination.
- O/T: People feel less secure, but we can be the safe haven to escape reality.
- T: War/
- T: Increased public security measures.
- T/O: Decreased emphasis on science education, but the Museum can help fill the gap with teacher in-service, contract teaching, curriculum development, etc.
- T: Reduced federal funding for education and museums.
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