Ms. Carson is a seasoned senior association executive who is now a management consultant specializing in strategic planning, issues management, organization culture and people development.
She served as chief executive officer of the National Dairy Promotion and Research Board, an $80 million organization headquartered in Arlington, Virginia, for eight years. While there, she designed and led a strategic and operational planning and management system that resulted in a restructuring of the organization, eliminating redundancies and improving allocation of resources.
The process, which involved leaders through the industry, resulted in increased return to the constituents. During her tenure she initiated joint planning with another national association serving the same constituents and turned an adversarial relationship into a merger, more effectively and efficiently meeting the needs of its constituents. For her efforts, Cynthia received the industry's coveted Richard E. Lyng Award.
For 10 years prior, Cynthia was chief executive officer for Dairy Council of California, a $4 million education, research and public relations enterprise. An international leader in the nutrition education field, it is the largest Dairy Council in the United States. During her tenure, she implemented cost/benefit goals and an incentive plan resulting in increased productivity with the same organizational resources.
As a faculty member of the American Management Association's Management Course for Presidents, Cynthia spoke and facilitated sessions in leadership, people development, organization, planning and issues management.
As a management consultant, she has designed, facilitated and helped implement long-range strategic plans for a diverse group of clients, including the entire U.S. wine industry (project called "Wine Vision"), Animal Health Division of the California Department of Food and Agriculture, Biological Field Station Program at San Diego State University, California Dairies, Inc. (co-op representing 42% of the milk produced in California), and Saint Madeleine Sophie's Center (school for developmentally challenged adults).
For the San Diego Natural History Museum in 1999 she facilitated strategic planning for the Biodiversity Center of the Californias and was co-facilitator for Transition Planning into the New Facility.
She has significant experience in leading organizational change, both in redefining direction and strengthening culture. She is committed to assisting organizations in developing a clear vision with specific plans to get there.